VIBE

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Privacy policy & terms

Last updated November 4, 2026

This policy explains what the VIBE mobile app does with your information. The short version: VIBE has no accounts, keeps your closet and boards on your own phone, and only sends a photo or text off your device when you start an AI feature yourself.

What stays on your device

These are saved only in the app's storage on your phone. We never receive them:

  • Your style profile: name, style preferences, favorite colors and body type.
  • Your closet: the pieces you add, their photos and details.
  • Your boards, saved looks and saved outfits.
  • Your “Me” photo and your color palette results.

There is no cloud sync and no backup by VIBE. If you delete the app or change phones, this data does not come with you.

What leaves your device, and when

Three optional features use AI. Each one runs only when you tap it, and sends only what that feature needs to our app service (hosted on Newly), which passes it to an AI model and returns the result. The app connects with an anonymous guest session: no name, email or account. Photos and text are processed to give you the result and are not stored on our servers afterwards.

  • See it on me: your Me photo, your body type and the photos of the pieces you chose. This only works after you switch on Allow AI previews.
  • Import online order: the order screenshots you pick or the confirmation email text you paste. You review every item before anything is added to your closet.
  • Color analysis: the one selfie you choose.

AI results can be wrong. Treat try-ons, imported items and palettes as suggestions.

Usage analytics

VIBE records basic, anonymous usage events (for example, that a screen was opened or a feature was used) through Newly's first-party analytics so we can see what works and fix what doesn't. These events don't include your photos, closet contents or what you type. We don't sell data and we don't use advertising trackers.

Shop links

Shop links in Discover open searches on outside sites (Google Shopping, ASOS and Nordstrom, and Ulta and Sephora for hair and makeup products) in your browser. Those sites have their own privacy policies. VIBE doesn't earn from these links and doesn't see what you do there.

Payments

VIBE has no in-app purchases, subscriptions or payments.

Deleting your data

In the app, open Profile and tap Delete all my data. That erases everything VIBE has saved on your phone. You can also remove just your Me photo from the Me screen, or delete the app. Because we don't keep your photos or closet, there is nothing for us to delete on our side; if you have questions, write to us.

Children

VIBE is not directed at children under 13, and we do not knowingly collect their information.

Changes

If what the app does with your data changes, we'll update this page and the date at the top.

Terms of use

  • VIBE is offered for personal style inspiration and organization, as is, without warranties.
  • Only upload photos you have the right to use. Don't upload photos of other people without their permission.
  • Inspiration photos in Discover are illustrations created for VIBE. Products behind shop links are sold by third parties, not by VIBE, and their prices and availability are up to them.
  • Don't use the AI features to create harmful, sexual or misleading images of anyone.
  • We may update the app and these terms. Continuing to use VIBE means you accept the current version.

Contact

Questions about privacy or these terms: Styledbyclosetvibe@gmail.com